The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world / Al Lieberman, with Patricia Esgate.
Saved in:
| Main Author: | |
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| Contributors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Financial Times Prentice Hall,
[2002]
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| Subjects: |
MARC
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| 245 | 1 | 4 | |a The entertainment marketing revolution : |b bringing the moguls, the media, and the magic to the world / |c Al Lieberman, with Patricia Esgate. |
| 264 | 1 | |a Upper Saddle River, N.J. : |b Financial Times Prentice Hall, |c [2002] | |
| 264 | 4 | |c ©2002 | |
| 300 | |a xxxiii, 345 pages ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
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| 650 | 0 | |a Mass media |x Marketing. |0 sh 85081863 | |
| 700 | 1 | |a Esgate, Patricia. |0 n 2002097470 | |
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| 952 | f | f | |p Can circulate |a Emerson College |b Main Campus |c Emerson College Library |d Main Stacks |t 0 |e P96.M36 L54 2002 |h Library of Congress classification |i Book |m 0113502559926 |