Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

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Bibliographic Details
Main Author:	Berger, Arthur Asa, 1933-
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, 2000.
Subjects:	Mass media > Research > Methodology. Communication > Research > Methodology.

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Call Number:	P91.3 .B385 2000
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