The handbook of brand management / David Arnold.

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Bibliographic Details
Main Author: Arnold, David, 1955-
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley, [1992]
Series:International management series.
Subjects:

MARC

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245 1 4 |a The handbook of brand management /  |c David Arnold. 
264 1 |a Reading, Mass. :  |b Addison-Wesley,  |c [1992] 
264 3 |c [1993] 
264 4 |c ©1992 
300 |a xxii, 259 pages :  |b illustrations, charts ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent 
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338 |a volume  |b nc  |2 rdacarrier 
490 1 |a International management series 
504 |a Includes bibliographical references and index. 
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650 0 |a Brand name products  |z United States.  |0 sh2007102132 
650 0 |a Brand name products  |z United States  |x Marketing.  |0 sh2007102132 
650 0 |a Advertising  |x Brand name products  |z United States.  |0 sh 85001101  
830 0 |a International management series.  |0 n 91006907  
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952 f f |p Can circulate  |a Emerson College  |b Main Campus  |c Emerson College Library  |d Main Stacks  |t 0  |e HD69.B7 A76 1992  |h Library of Congress classification  |i Book  |m 0113501910641