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00000cam a2200000 a 4500 |
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e616653 |
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20231013102028.0 |
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920819t19921992mauad b 001 0 eng |
010 |
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|a 92031025
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020 |
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|a 0201632799
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035 |
0 |
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|i LCMARC/AQG-4132/ECL_LMD
|
035 |
|
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|9 AEM-2627
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035 |
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|a (OCoLC)26590718
|
040 |
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|a DLC
|c DLC
|d DLC
|d OCoLC
|d DLC
|d UtOrBLW
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043 |
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|a n-us---
|
049 |
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|a ECLL
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050 |
0 |
0 |
|a HD69.B7
|b A76 1992
|
082 |
0 |
0 |
|a 658.8/27
|2 20
|
100 |
1 |
|
|a Arnold, David,
|d 1955-
|0 nr2003040959
|
245 |
1 |
4 |
|a The handbook of brand management /
|c David Arnold.
|
264 |
|
1 |
|a Reading, Mass. :
|b Addison-Wesley,
|c [1992]
|
264 |
|
3 |
|c [1993]
|
264 |
|
4 |
|c ©1992
|
300 |
|
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|a xxii, 259 pages :
|b illustrations, charts ;
|c 25 cm.
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
338 |
|
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|a volume
|b nc
|2 rdacarrier
|
490 |
1 |
|
|a International management series
|
504 |
|
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|a Includes bibliographical references and index.
|
595 |
|
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|a OCLC Reclamation ECLBatch3_in_part2.mrc 20090619 pmh.
|
650 |
|
0 |
|a Brand name products
|z United States.
|0 sh2007102132
|
650 |
|
0 |
|a Brand name products
|z United States
|x Marketing.
|0 sh2007102132
|
650 |
|
0 |
|a Advertising
|x Brand name products
|z United States.
|0 sh 85001101
|
830 |
|
0 |
|a International management series.
|0 n 91006907
|
951 |
|
|
|a 616653
|
999 |
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f |
|i 66e965d1-fdee-5d57-acca-68af3a131353
|s a2fb4c16-26ec-5532-88f5-51daaaa53fe1
|t 0
|
952 |
f |
f |
|p Can circulate
|a Emerson College
|b Main Campus
|c Emerson College Library
|d Main Stacks
|t 0
|e HD69.B7 A76 1992
|h Library of Congress classification
|i Book
|m 0113501910641
|