Encyclopedia of major marketing campaigns / Thomas Riggs, editor.
Saved in:
| Contributors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Detroit :
Gale Group,
2000.
|
| Subjects: |
| Physical Description: | xxii, 2,063 pages : illustrations ; 29 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 078763042X (hardcover) |