Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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| Main Author: | |
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| Contributors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
South-Western College Pub.,
[1998]
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| Subjects: |
| Physical Description: | xlvi, 623 pages : illustrations (some color), color maps ; 29 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0538869089 (hardcover) |