Advertising excellence / Courtland L. Bovée [and others].
Saved in:
| Contributors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1995]
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| Series: | McGraw-Hill series in marketing.
|
| Subjects: |
Table of Contents:
- Understanding advertising today
- Audience definition, research, and planning
- The creative process
- Media choices
- Putting the campaign together.