Advertising excellence / Courtland L. Bovée [and others].
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| Contributors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1995]
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| Series: | McGraw-Hill series in marketing.
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| Subjects: |
| Physical Description: | 1 volume (various pagings) : illustrations (some color) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 007006847X (alk. paper) |