Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein.
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York] :
Penguin Books, an imprint of Penguin Random House LLC,
2021.
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| Edition: | Updated edition. |
| Subjects: | |
| Genre/Form: | Electronic books. |
Table of Contents:
- Preface to the final edition
- Introduction
- Part I: Humans and econs
- 1. Biases and blunders
- 2. Resisting temptation
- 3. Following the herd
- Part II: The tools of the choice architect
- 4. When do we need a nudge?
- 5. Choice architecture
- 6. But wait, there's more
- 7. Smart disclosure
- 8. #Sludge
- Part III: Money
- 9. Save more tomorrow
- 10. Do nudges last forever? Perhaps in Sweden
- 11. Borrow more today: Mortgages and credit cards
- 12. Insurance: Don't sweat the small stuff
- Part IV: Society
- 13. Organ donations: The default solution illusion
- 14. Saving the planet
- Part V: The complaints department
- 15. Much ado about nudging
- Epilogue
- Acknowledgments
- Notes
- Index.