The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy / Steve Stoute with Mim Eichler Rivas.
"When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the 'tanning' phenomenon raised a g...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Gotham Books,
2011.
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| Genre/Form: | Electronic books |
Internet
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ProQuest
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