Communication yearbook 33 / edited by Christina S. Beck.

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Bibliographic Details
Contributors: Beck, Christina S.
Corporate Contributor: International Communication Association.
Format: Book
Language:English
Published: New York : Routledge, 2009.
Subjects:

MARC

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245 0 0 |a Communication yearbook 33 /  |c edited by Christina S. Beck. 
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264 1 |a New York :  |b Routledge,  |c 2009. 
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504 |a Includes bibliographical references and indexes. 
505 0 0 |t The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Sahara Byrne and Philip Solomon Hart --  |t Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / Jos Hornikx and Daniel J. O'Keefe --  |t The role of message tailoring in the development of persuasive health communication messages / Seth M. Noar, Nancy Grant Harrington, and Rosalie Shemanski Aldrich --  |t An integrated model of knowledge sharing in contemporary communication environments / Marni Heinz and Ronald E. Rice --  |t Communicating quantitative risk information / Christine Skubisz, Torsten Reimer, and Ulrich Hoffrage --  |t Opening up the conversation on genetics and genomics in family: the space for communication scholars / Kathleen M. Galvin and Lauren H. Grill --  |t Discourse, gender, and the meaning of work: rearticulating science, technology, and engineering careers through communicative lenses / Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell --  |t Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Caryn E. Medved --  |t Discourse of volunteerism / Shiv Ganesh and Kirstie McAllum --  |t Public interest media advocacy and activism as a social movement / Philip M. Napoli --  |t Apologia, image repair, and reconciliation: the application, limitations, and future directions of apologetic rhetoric / Emil B. Towner. 
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