On the Marketisation and Marketing of Higher Education / edited by Anthony Lowrie and Jane Hemsley-Brown.
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| Contributors: | , |
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| Format: | Book |
| Language: | English |
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London ; New York :
Routledge,
2013.
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Table of Contents:
- Introduction: this thing called marketisation / Anthony Lowrie and Jane Hemsley-Brown
- Strategic, competitive, and co-operative approaches to internationalism in European business schools / Roger Bennett and Rita Kottasz
- Marketing strategy implementation in higher education: a mixed approach for model development and testing / Vik Naidoo and Terry Wu
- The consumerist turn in higher education: policy aspirations and outcomes / Rajani Naidoo, Avi Shankar and Ekant Veer
- Market subjectivity and neoliberal governmentality in higher education / Rohit Varman, Biswatosh Saha and Per Skalen
- Using student-choice behaviour to esitmate tuition elasticity in higher education / Robert E. Carter and David J. Curry
- The effects of pre-enrolment emotions and peer group interaction on students' satisfaction / Adrian Palmer and Nicole Koenig-Lewis
- The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: an empirical examination / Lesley Ledden, Stavros P. Kalafatis and Alex Mathioudakis
- Service recovery in higher education: does national culture play a role? / Thorsten Gruber, Ilma Nur Chowdhury and Alexander E. Reppel.