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|2 Uk
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|a 9780415725637
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|a 0415725631
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|a (OCoLC)852218368
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|a BTCTA
|b eng
|c BTCTA
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|d UtOrBLW
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|a ECLL
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4 |
|a LB2342.82
|b .O5 2013
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| 082 |
0 |
4 |
|a 378.0
|b 23
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| 245 |
0 |
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|a On the Marketisation and Marketing of Higher Education /
|c edited by Anthony Lowrie and Jane Hemsley-Brown.
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| 264 |
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1 |
|a London ;
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a xiv, 219 pages ;
|c 29 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction: this thing called marketisation / Anthony Lowrie and Jane Hemsley-Brown -- Strategic, competitive, and co-operative approaches to internationalism in European business schools / Roger Bennett and Rita Kottasz -- Marketing strategy implementation in higher education: a mixed approach for model development and testing / Vik Naidoo and Terry Wu -- The consumerist turn in higher education: policy aspirations and outcomes / Rajani Naidoo, Avi Shankar and Ekant Veer -- Market subjectivity and neoliberal governmentality in higher education / Rohit Varman, Biswatosh Saha and Per Skalen -- Using student-choice behaviour to esitmate tuition elasticity in higher education / Robert E. Carter and David J. Curry -- The effects of pre-enrolment emotions and peer group interaction on students' satisfaction / Adrian Palmer and Nicole Koenig-Lewis -- The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: an empirical examination / Lesley Ledden, Stavros P. Kalafatis and Alex Mathioudakis -- Service recovery in higher education: does national culture play a role? / Thorsten Gruber, Ilma Nur Chowdhury and Alexander E. Reppel.
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| 650 |
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0 |
|a Education, Higher
|x Marketing.
|0 sh 85041065
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| 650 |
|
0 |
|a Universities and colleges
|x Marketing.
|0 sh 85141086
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| 700 |
1 |
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|a Lowrie, Anthony.
|4 edt
|0 no2015021792
|
| 700 |
1 |
|
|a Hemsley-Brown, Jane.
|4 edt
|
| 951 |
|
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|a 1524865
|
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|t 0
|
| 952 |
f |
f |
|p Can circulate
|a Emerson College
|b Main Campus
|c Emerson College Library
|d Main Stacks
|t 0
|e LB2342.82 .O5 2013
|h Library of Congress classification
|i Book
|m 0113503116148
|
