Gender, Branding, and the Modern Music Industry : the Social Construction of Female Popular Music Stars.

Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Lieb, Kristin
Format: Electronic eBook
Language:English
Published: London : Taylor and Francis, 2013.
Subjects:
Genre/Form:Electronic books
Local Note:Ebook Library