The sounds of capitalism : advertising, music, and the conquest of culture / Timothy D. Taylor.
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| Format: | Book |
| Language: | English |
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Chicago ; London :
The University of Chicago Press,
2012.
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Table of Contents:
- Introduction : capitalism, consumption, commerce, and music
- Music and advertising in early radio
- The classes and the masses
- The Great Depression and the rise of the radio jingle
- Music, mood, and television : the discovery and use of emotion in advertising music
- The industrialization and standardization of jingle production
- The discovery of youth
- Consumption, corporatization, and youth in the 1980s
- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after
- New capitalism, creativity, and the new petite bourgeoisie.