Content strategy for the Web / Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook.
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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| Format: | Book |
| Language: | English |
| Published: |
Berkeley, CA :
New Riders,
[2012]
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| Edition: | 2nd ed. |
| Subjects: |
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| Call Number: |
TK5105.888 .H356 2012
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| Available |