Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
[2012]
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Table of Contents:
- Five days in July
- Note for business readers
- Day Zero : Hoteloween
- Wednesday : preview. Backing into the future ; Setup ; Welcome to Comic-Con
- Thursday : liftoff. Larger than life : superheroes and the future of the man of tomorrow ; Camp breaking dawn and the twilight of the boys club ; Strange synergies : what do sitcoms, buddy cops, and talking dogs have to do with comics? ; After hours : the twenty-first-century comics publishing business
- Friday : escape velocity. Hall H : transmedia overdrive ; Artists at the circus ; are alt.comics part of pop culture? ; The future of nostalgia : how fans co-create their media experience ; After hours : the Eisner Awards
- Saturday : peak geek. Gaming the system : comics, video games, and the mass marketing of geek culture ; The golden age : life in the dealer's room ; Casual fans : Mic and Emily's day ; After hours : trickster and the backlash
- Sunday : to infinity and beyond. Storming the gates : comics in schools, libraries, and museums ; Transcultural transmedia : the new global face of comics ; Digital destiny : atoms, bits, and dollars ; After hours : dead dogs and Englishmen
- Just wait till next year. Four paths to the future ; Endless summer ; Ghost world ; Infinite crisis ; Expanding multiverse ; Strategies for success.