Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

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Bibliographic Details
Main Author: Salkowitz, Rob, 1967-
Format: Book
Language:English
Published: New York : McGraw-Hill, [2012]
Subjects:

MARC

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245 1 0 |a Comic-con and the business of pop culture :  |b what the world's wildest trade show can tell us about the future of entertainment /  |c Rob Salkowitz. 
264 1 |a New York :  |b McGraw-Hill,  |c [2012] 
264 4 |c ©2012 
300 |a viii, 292 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Five days in July -- Note for business readers -- Day Zero : Hoteloween -- Wednesday : preview. Backing into the future ; Setup ; Welcome to Comic-Con -- Thursday : liftoff. Larger than life : superheroes and the future of the man of tomorrow ; Camp breaking dawn and the twilight of the boys club ; Strange synergies : what do sitcoms, buddy cops, and talking dogs have to do with comics? ; After hours : the twenty-first-century comics publishing business -- Friday : escape velocity. Hall H : transmedia overdrive ; Artists at the circus ; are alt.comics part of pop culture? ; The future of nostalgia : how fans co-create their media experience ; After hours : the Eisner Awards -- Saturday : peak geek. Gaming the system : comics, video games, and the mass marketing of geek culture ; The golden age : life in the dealer's room ; Casual fans : Mic and Emily's day ; After hours : trickster and the backlash -- Sunday : to infinity and beyond. Storming the gates : comics in schools, libraries, and museums ; Transcultural transmedia : the new global face of comics ; Digital destiny : atoms, bits, and dollars ; After hours : dead dogs and Englishmen -- Just wait till next year. Four paths to the future ; Endless summer ; Ghost world ; Infinite crisis ; Expanding multiverse ; Strategies for success. 
650 0 |a Comic books, strips, etc.  |x Authorship  |x Marketing.  |0 sh 85028863  
650 0 |a Comic books, strips, etc.  |x Marketing.  |0 sh 85028863  
650 0 |a Comic books, strips, etc.  |x Technological innovations.  |0 sh 85028863  
650 0 |a Popular culture  |x Economic aspects.  |0 sh 85104905  
650 0 |a Webcomics.  |0 sh2010012692 
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