Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

Saved in:
Bibliographic Details
Main Author: Salkowitz, Rob, 1967-
Format: Book
Language:English
Published: New York : McGraw-Hill, [2012]
Subjects:
Comic books, strips, etc. > Authorship > Marketing.
Comic books, strips, etc. > Marketing.
Comic books, strips, etc. > Technological innovations.
Popular culture > Economic aspects.
Webcomics.
Description
Physical Description:viii, 292 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780071797023 (alk. paper)
0071797025 (alk. paper)

Similar Items