One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt.

"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with...

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Bibliographic Details
Main Author: Brandt, Richard L.
Format: Book
Language:English
Published: New York : Portfolio/Penguin, 2011.
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