ROI of Social media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

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Bibliographic Details
Main Author: Powell, Guy R.
Contributors: Groves, Steven, Dimos, Jerry
Format: Book
Language:English
Published: Singapore : John Wiley & Sons, 2011.
Subjects:
Description
Physical Description:xviii, 289 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780470827413 (hbk.)
0470827416 (hbk.)