Controlling the message : a strategic approach to nation branding / by Hasan Efe Sevin.
"This thesis explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these cam...
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| Format: | Thesis Book |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified],
2010.
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| Subjects: | |
| Genre/Form: | Emerson thesis, Emerson thesis |
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| Call Number: |
[THESIS] HD69.B7 S48 2010
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| Available |