Slanket : responding to Snuggie's market entry / John Deighton, Leora Kornfeld.

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Bibliographic Details
Main Author:	Deighton, John
Contributors:	Kornfeld, Leora
Format:	Book
Language:	English
Published:	Boston, MA : Harvard Business School Publishing, 2010.
Subjects:	Product management > Case studies. Marketing > Case studies. Clothing trade.

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Call Number:	HF5415.15 .D452 2010
	Available