Manchester products : a brand transition challenge / John A. Quelch, Heather Beckham.

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Bibliographic Details
Main Author:	Quelch, John A.
Contributors:	Beckham, Heather
Format:	Book
Language:	English
Published:	Boston, MA : Harvard Business School Publishing, 2009.
Subjects:	Product management > Case studies. Marketing > Case studies. Furniture industry and trade > Case studies.

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Call Number:	HF5415.15 .Q43 2009
	Available