A content analysis of the 2008 presidential candidates' YouTube sites / Juliann Cortese and Jennifer M. Proffitt.

"This study examines how the 2008 presidential candidates differed in the number, type, and content of videos posted on their YouTube sites. Results indicate that the Obama campaign posted significantly more videos and a variety of videos as compared to the McCain campaign. Further, McCain'...

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Bibliographic Details
Main Author: Cortese, Juliann
Contributors: Proffitt, Jennifer M.
Format: Book
Language:English
Published: 2009 : [publisher not identified], [date of publication not identified]
Subjects:

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Call Number: JK526 2008 .C67 2009
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