A novel marketplace : mass culture, the book trade, and postwar American fiction / Evan Brier.
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| Format: | Book |
| Language: | English |
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Philadelphia :
University of Pennsylvania Press,
[2010]
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Table of Contents:
- Introduction : selling the novel in the age of mass culture
- Constructing the postwar art novel : the making and marketing of The sheltering sky
- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture
- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit
- From novel to blockbuster : Peyton Place and the narrative of cultural decline
- 1959 and beyond : mergers, acquisitions, and Norman Mailer
- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.