Linking marketing plans to the balanced scorecard / by Edward A. Barrows Jr.

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Bibliographic Details
Main Author:	Barrows, Edward A., Jr
Format:	Book
Language:	English
Published:	[Boston, Mass.] : [Harvard Business School Publishing], 2010.
Subjects:	Marketing > Management. Marketing > Planning.

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Holdings details from Main Stacks
Call Number:	HF5415.13 .B37 2010
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