Pokemon : gotta catch 'em all / Susan Fournier.

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Bibliographic Details
Main Author:	Fournier, Susan
Format:	Book
Language:	English
Published:	Boston, MA : Harvard Business School Publishing, 2001.
Subjects:	Product management > Case studies. Marketing > Case studies. Toy industry > United States. Advertising > Children's paraphernalia.

Main Stacks

Holdings details from Main Stacks
Call Number:	HF6161.C33 F68 2001
	Available