Showing 1 - 18 results of 18 for search 'Thorson, Esther', query time: 0.04s Refine Results
  1. 1
    Advertising age : the principles of advertising at work / [compiled by] Esther Thorson.

    Advertising age : the principles of advertising at work / [compiled by] Esther Thorson. by Thorson, Esther

    Published 1989
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  2. 2
    Effects of emotion and product involvement on responses to repeated commercials / Esther Thorson and Jacqueline C. Hitchon.

    Effects of emotion and product involvement on responses to repeated commercials / Esther Thorson and Jacqueline C. Hitchon. by Thorson, Esther

    Published 1990
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  3. 3
    Perceptions of the news stories and news photos of Hillary Rodham Clinton / Esther Thorson and Andrew Mendelson.

    Perceptions of the news stories and news photos of Hillary Rodham Clinton / Esther Thorson and Andrew Mendelson. by Thorson, Esther

    Published 1996
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  4. 4
    An application of the intensity-affect model : using commercial-to-program involvement ratios to predict ad memory / Hsu-Hsien Chi, Esther Thorson.

    An application of the intensity-affect model : using commercial-to-program involvement ratios to predict ad memory / Hsu-Hsien Chi, Esther Thorson. by Chi, Hsu-Hsien

    Published 1990
    Contributors: “…Thorson, Esther…”
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  5. 5
    In search of integrated communications excellence : five organizational structures in advertising agencies / by Anders Gronstedt and Esther Thorson.

    In search of integrated communications excellence : five organizational structures in advertising agencies / by Anders Gronstedt and Esther Thorson. by Grönstedt, Anders

    Published 1993
    Contributors: “…Thorson, Esther…”
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  6. 6
    Framing the flood of '93 : a comparison of newspaper and television frames with citizen perceptions and preferences / Esther Thorson [and others].

    Framing the flood of '93 : a comparison of newspaper and television frames with citizen perceptions and preferences / Esther Thorson [and others].

    Published 1995
    Contributors: “…Thorson, Esther…”
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  7. 7
    Advertising Theory.

    Advertising Theory. by Rodgers, Shelly (Shelly Lannette), 1965-

    Published 2012
    Contributors: “…Thorson, Esther…”
    Full text (Emerson users only)
    Electronic eBook
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  8. 8
    Variations in music videos as a function of their musical genre / John Tapper, Esther Thorson, David Black.

    Variations in music videos as a function of their musical genre / John Tapper, Esther Thorson, David Black. by Tapper, John

    Published 1993
    Contributors: “…Thorson, Esther…”
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  9. 9
    Integrated communication : synergy of persuasive voices / edited by Esther Thorson and Jeri Moore.

    Integrated communication : synergy of persuasive voices / edited by Esther Thorson and Jeri Moore.

    Published 1996
    Contributors: “…Thorson, Esther…”
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  10. 10
    The mediating role of public mood : new explorations in the relationship between media use and political knowledge/attitudes / Ekaterina Oganianova, James Coyle, Esther Thorson.

    The mediating role of public mood : new explorations in the relationship between media use and political knowledge/attitudes / Ekaterina Oganianova, James Coyle, Esther Thorson. by Oganianova, Ekaterina

    Published 1996
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  11. 11
    Alcohol advertising exposure and perceptions : links with alcohol expectancies and drinking or intention to drink in teens and young adults / Kenneth Fleming, Esther Thorson, Charles Atkin.

    Alcohol advertising exposure and perceptions : links with alcohol expectancies and drinking or intention to drink in teens and young adults / Kenneth Fleming, Esther Thorson, Charles Atkin. by Fleming, Kenneth

    Published 2002
    Contributors: “…Thorson, Esther…”
    Manuscript Book
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  12. 12
    Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.

    Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.

    Published 1999
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    Conference Proceeding Book
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  13. 13
    Internet advertising : theory and practice / edited by David W. Schumann, Esther Thorson.

    Internet advertising : theory and practice / edited by David W. Schumann, Esther Thorson.

    Published 2007
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  14. 14
    Effects of issue-image strategies and attack and support appeals in political commercials : a voter replication study / William G. Christ, Clarke Caywood, Esther Thorson.

    Effects of issue-image strategies and attack and support appeals in political commercials : a voter replication study / William G. Christ, Clarke Caywood, Esther Thorson. by Christ, William G.

    Published 1993
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  15. 15
    Advertising theory / co-edited by Shelly Rodgers and Esther Thorson.

    Advertising theory / co-edited by Shelly Rodgers and Esther Thorson.

    Published 2012
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  16. 16
    Advertising theory / edited by Shelly Rodgers and Esther Thorson.

    Advertising theory / edited by Shelly Rodgers and Esther Thorson.

    Published 2019
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  17. 17
    Assessing public journalism / Edmund B. Lambeth, Philip E. Meyer, and Esther Thorson, editors.

    Assessing public journalism / Edmund B. Lambeth, Philip E. Meyer, and Esther Thorson, editors.

    Published 1998
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  18. 18
    Health communication in the new media landscape / Jerry C. Parker, Esther Thorson, editors.

    Health communication in the new media landscape / Jerry C. Parker, Esther Thorson, editors.

    Published 2009
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