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IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz. by Schultz, Don E.
Published 2004Contributors: “…Schultz, Heidi F.…”
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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz. by Schultz, Don E.
Published 2004Contributors: “…Schultz, Heidi F.…”
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