Arthur Asa Berger
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Arthur Asa Berger (born 1933) is an American academic and author known for his contributions to the field of media studies. He is currently a Professor Emeritus in Broadcast and Electronic Communication Arts at San Francisco State University.
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1
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author. by Berger, Arthur Asa, 1933-
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The objects of affection : semiotics and consumer culture / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 2010Call Number: Loading…
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Media analysis techniques / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 2012Call Number: Loading…
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Understanding American icons : an introduction to semiotics / Arthur Asa Berger ; illustrated by the author. by Berger, Arthur Asa, 1933-
Published 2012Call Number: Loading…
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Seeing is believing : an introduction to visual communication / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 2011Call Number: Loading…
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Media, myth, and society / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 2013Call Number: Loading…
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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University. by Berger, Arthur Asa, 1933-
Published 2014Call Number: Loading…
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Media analysis techniques / Arthur Asa Berger, San Francisco State University. by Berger, Arthur Asa, 1933-
Published 2014Call Number: Loading…
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Seeing is believing : an introduction to visual communication / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1989Call Number: Loading…
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Agitpop : political culture and communication theory. by Berger, Arthur Asa, 1933-
Published 1989Call Number: Loading…
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Scripts : writing for radio and television / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1990Call Number: Loading…
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Reading matter : multidisciplinary perspectives on material culture / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1992Call Number: Loading…
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Popular culture genres : theories and texts / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1992Call Number: Loading…
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Li'l Abner : a study in American satire. by Berger, Arthur Asa, 1933-
Published 1970Call Number: Loading…
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Media research techniques / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1991Call Number: Loading…
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Improving writing skills : memos, letters, reports, and proposals / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1993Call Number: Loading…
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Blind men and elephants : perspectives on humor / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1995Call Number: Loading…
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Essentials of mass communication theory / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1995Call Number: Loading…
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Manufacturing desire : media, popular culture, and everyday life / Arthur Asa Berger. by Berger, Arthur Asa, 1933-
Published 1996Call Number: Loading…
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Related Subjects
Mass media
Popular culture
Social aspects
Methodology
History and criticism
Communication
Psychological aspects
Advertising
Research
Consumer education
Mass media criticism
Semiotics
Wit and humor
Social life and customs
Visual communication
Business writing
Commercial correspondence
Consumer behavior
Jewish wit and humor
Literary form
Mass media and culture
Material culture
Political culture
Postmodernism
American wit and humor
Authorship
Broadcasting
Civilization
Consumers' preferences
Cruise ships