Call Number (LC) Title Results
HF6146.M68 Advertising and the transformation of screen cultures / 1
HF6146.P75 H36 1999 Hands on a hard body : the documentary / 1
HF6146.P78 Branded women in U.S. television : when people become corporations / 1
HF6146.P78 A53 2004 Are product placements too subtle to persuade? : proposing strength of association as a measure of effectiveness / 1
HF6146.P78 B54 2015 Branded women in U.S. television : when people become corporations / 1
HF6146.P78 D4 2007 Consumer attitudes towards product placement : implications for public policy / 1
HF6146.P78 D57 2008 Who is she wearing? : a study of brand appearances in top-rated television shows / 1
HF6146.P78 F57 2004 Who? Sees what products? In which content? And under what conditions? : a broader product placement framework / 1
HF6146.P78 H36 2004 Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / 1
HF6146.P78 L43 2007 Branded entertainment : product placement & brand strategy in the entertainment business / 1
HF6146.P78 S44 2004 Product placement in Hollywood films : a history / 1
HF6146.R3 A22 1988 Determinants of audience exposure to radio advertising / 1
HF6146.R3 A38 1990 Advertising age : best radio commercials of 1989 / 1
HF6146.R3 A6 1933 Broadcast advertising : the fourth dimension / 1
HF6146.R3 B3 War and peace : how to adv[ertise] on radio / 1
HF6146.R3 B86 1982 Guidelines for radio : copywriting / 1
HF6146.R3 C69 2008 Sold on radio : advertisers in the golden age of broadcasting / 1
HF6146.R3 D9 1985 Radio as an advertising medium / 1
HF6146.R3 E84 1992 Savoring the rich platter : a triangulation analysis of listeners' accounts of radio advertising / 1
HF6146.R3 H39 1997 Radio's niche marketing revolution : futuresell / 1