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HD69.B7 H37 1999
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Harvard business review on brand management. |
1 |
|
HD69.B7 H39 2003
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Globalization through global brands : purely an American-made phenomenon? / |
1 |
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HD69.B7 H435 2008
|
What is branding? / |
1 |
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HD69.B7 H55 2001
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The infinite asset : managing brands to create new value / |
1 |
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HD69.B7 H646 2008
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The global brand : how to create and develop lasting brand value in the world market / |
1 |
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HD69.B7 H647 2004
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How brands become icons : the principles of cultural branding / |
1 |
|
HD69.B7 H648 2003
|
Brands and branding / |
1 |
|
HD69.B7 H65 2004
|
How global brands compete / |
1 |
|
HD69.B7 I526 2012eb
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Brand together : how co-creation generates innovation and re-energizes brands / |
1 |
|
HD69.B7 J64 1992
|
Diluting beliefs about family brands : when brand extensions have a negative impact / |
1 |
|
HD69.B7 J66 2017
|
Branding : a very short introduction / |
1 |
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HD69.B7 K37 1994
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Strategic brand management : new approaches to creating and evaluating brand equity / |
1 |
|
HD69.B7 K37 1998
|
Strategic brand management : creating and sustaining brand equity long term / |
1 |
|
HD69.B7 K37 2004
|
The new strategic brand management : creating and sustaining brand equity long term / |
1 |
|
HD69.B7 K374 2009
|
24 brand mantras : finding a place in the minds and hearts of consumers / |
1 |
|
HD69.B7 K44 1991
|
The effects of sequential introduction of brand extensions : technical working paper / |
1 |
|
HD69.B7 K45 1998
|
Strategic brand management : building, measuring and managing brand equity / |
1 |
|
HD69.B7 K45 2000
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The brand report card / |
1 |
|
HD69.B7 K45 2003
|
Strategic brand management : building, measuring, and managing brand equity / |
1 |
|
HD69.B7 K45 2008
|
Strategic brand management : building, measuring, and managing brand equity / |
1 |
